Like many today, though I grew up in an analog era, my entire professional life has been spent thinking about, designing and building digital products. Entire industries are being redesigned on the fly -- whether they like it or not. As a designer who can help define and shape these massive changes, I'm incredibly grateful. This is exactly why I do what I do and couldn't imagine doing anything else.
Since 1998, I've had the opportunity to work on a variety of products and platforms in vastly different creative environments - from co-founding my own startup, dodgeball.com (sold to Google in 2005) to leading a team of 14 amazing designers at a large digital agency. I've worked closely with a variety of startups and clients including Target, foursquare, Panasonic, HBO, Nokia, freshdirect, Vevo, Verizon Wireless and CBS. These vastly different experiences have shaped my view of what Tinker can be:
This approach to creative product development is the spirit that drives Tinker Studio.
If all this jives with how you see the world, and you'd like to work together, get in touch at hello@tinkerstudio.com.
Tinker is led by alex rainert, who's happily based in Brooklyn, NY.
I regularly write about innovation in design at everydayux.com (grab the feed). Check out some of the recent posts below on the left. More frequently you can find me on Twitter (follow @arainert). It's the best way to get a good sense of how I see design and the role it plays in today's world of product development.
The moment I saw screenshots of Roundarch’s work on the real-time stats dashboard for the New York Jets’ new stadium I was smitten and not just because I’m a huge fan of the Jets (as well as Rex Ryan’s leadership model). I love how they’ve taken really complex information that spans different categories (food, parking, [...]
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Other game companies at the time assigned alphabet letters or colors to the buttons. We wanted something simple to remember, which is why we went with icons or symbols, and I came up with the triangle-circle-X-square combination immediately afterward. I gave each symbol a meaning and a color. The triangle refers to viewpoint; I had [...]
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There are a lot of reasons Flipboard is special and they absolutely deserve all the attention (and melted servers) they’re getting. I suspect that many folks don’t even realize the potential they have to really have a profound effect on how people consume content going forward, particularly as we continue to find ourselves with more [...]
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Awesome awesome visualization of Inception. The more I think about and talk about the movie with others, the more I need to see it again. (via Inception Infographic by ~dehahs)
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In 2007, Spanish bank BBVA engaged IDEO to rethink the way their ATMs worked. In 2009 the fruits of that labor began to see the light of day and the companies have done a really great job highlighting their insights and subsequent designs. The average ATM experience is nothing special so the opportunity to innovate [...]
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If you've got a project that you think might be a good fit, you can reach me the following ways:
email me at alex@tinkerstudio.com
call me at 718-208-3320
follow me on Twitter (@arainert)
stalk me on LinkedIn